De-Risk Before You Build. Ship What Matters.

Transform customer interviews into opportunities, map them visually, and test solutions through rapid experiments — embracing the messy, non-linear nature of discovery without backlog guilt.

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Join teams making better product decisions through continuous discovery.

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The Tools That Hold Teams Back

Discovery tools should enable exploration, not create more work

Heavy backlogs in Jira that never shrink. Features feel permanent once created, making it hard to throw away ideas that don't matter.

Miro's freeform boards become unwieldy fast. Critical insights and assumptions get lost as complexity grows.

Tools focus on outcomes or roadmaps but miss the critical interview-to-experiment cycle that de-risks solutions.

The Discovery Cycle

A natural flow from customer insights to validated solutions

Interview

AI analyzes transcripts and identifies opportunities

Map

Visual opportunity trees, not endless backlogs

Ideate

Collaborative solution brainstorming

Test

Quick experiments validate assumptions

Deliver

De-risked solutions elevated to delivery

Built for Continuous Discovery

Everything you need to run effective product discovery

Let AI handle the heavy lifting while you focus on decisions.

Automatic interview analysis and opportunity detection
Leadership digests identifying trends across teams
Smart opportunity matching and similarity detection

Miro-like flexibility with structured data benefits.

Drag-and-drop opportunity solution trees
Visual assumption matrices for risk identification
Floating trees for exploration without commitment

Collaborative features that keep the whole trio aligned.

Async brainstorming and risk identification activities
Experiment tracking and results documentation
Optional Jira integration for delivery handoff

Built for Modern Product Teams

If you've adopted these practices, Fyzion was built for you

Product Operating Model

Teams focused on outcomes over outputs, following Marty Cagan's empowered product team principles

Continuous Discovery Habits

Product trios running weekly customer interviews, using opportunity solution trees, and testing assumptions

Dual Track Agile

Teams running discovery and delivery in parallel, validating ideas before building

Value Over Features

Companies transitioning from feature factories to value factories through evidence-based decisions

Ready to De-Risk Your Product Decisions?

Join teams making better product decisions through continuous discovery. Start capturing customer insights and validating ideas today.